IN YOUR CUSTOMER'S SHOES
Take part in a half-day ethnographic workshop, working with your customers to assess your
products. That format allows regular monitoring of your market, gives an understanding of your
products from your consumers’ point of view. It is an opportunity to train new staff members
through the richness of sensory research and to refresh your own perspective.
Such workshops are an initiation to sensory interviews and organoleptic exploration that benefit
both R&D and marketing teams.