Sensory Approach

WHY SENSORIALITY?

Sensory experience determines customer preference and rejection. We uncover sensory insights, the foundation that underpins purchase decisions: from the physical experience to its emotional expression, leading to cognitive and rational decision making. A complex path that leads to product choice. 

*Sensory Insight

Fundamental, deep, animal and unconscious perception, which drives the in-depth experience of products, services, UX design